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Percy's World
Percy is a London-based jewellery designer whose work intertwines nature, storytelling, and craftsmanship. Drawing inspiration from his Italian and British roots, he creates pieces that balance beauty, meaning, and sustainability. His designs celebrate the intricate details of the natural world, brought to life through refined technique and a deep respect for materials.
With roots in both Italy and the UK, Percy’s creativity has always been shaped by the natural world. Growing up with an artist father, he learned early on to express himself through drawing, photography, and craft. From scuba diving in the Galápagos Islands to trekking through the Amazon rainforest, Percy rarely travelled without a sketchbook or camera in hand—always capturing the textures, colours, and forms of nature that continue to inspire his designs today.
While studying, Percy set up his own jewellery bench and founded his own design business. Since then, he has created more than 200 pieces and completed multiple bespoke commissions. Sustainability lies at the heart of his practice, he believes every piece should tell a story while balancing beauty, functionality, and purpose. His background in jewellery design has deepened his appreciation for fine detail, something that shines through in all of his work.
Percy discovered his passion for jewellery while interning at Theo Fennell, where he was introduced to professional craftsmanship and encouraged to design and make his own pieces. He later honed his skills while studying at City & Guilds Arts School during his Art Foundation, where he created his first collection of jewellery.
Before specialising fully in jewellery, Percy pursued a BA in Product & Furniture Design at Kingston University, graduating in 2022. It was there that he realised his true love lay in creating jewellery inspired by the natural world.
Since then, Percy has continued to grow as a designer, working from his studio in Paddington and travelling the world in search of craftsmanship and inspiration, from exploring local artisans in India to gem dealing in Thailand. In 2023, he launched his debut collection, Atlantis, followed by his upcoming collection, Pink Paradise, a deeply personal project inspired by Rajasthan’s landscapes, stories, and traditional crafts.
Percy’s dedication to innovation and storytelling in design has earned him recognition, including an award at the Goldsmiths’ Craft & Design Council’s 2024/25 Awards for 3D Design. He currently works as a Production and Wholesale Assistant at Pippa Small Jewellery in Notting Hill, continuing to refine his craft and understanding of the Jewellery world.
Nature, storytelling, and craftsmanship
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